WebJun 1, 1996 · "A Critical Review of Consumer Satisfaction." Pp. 68-123 in Valarie A. Zeithami (ed.), Review of Marketing. Chicago, IL: American Marketing Association. Zeithami, Valarie A., Leonard L. Berry and A. Parasuraman. (1993). "The Nature and Determinants of Customer Expectations of Service," Journal of the Academy of Marketing Science, … WebApr 11, 2024 · The importance of customer satisfaction. Customer satisfaction is important because it illustrates whether your customer base likes what you’re doing. Research …
An Investigation into the Determinants of Customer Satisfaction
WebIn the context of consumer satisfaction, expectations are consumers' a priori theories about the product, whereas product performance represent the influence of the data or evidence provided in a given situation. ... Gilbert A., Jr. and C. Surprenant (1982), "An Investigation into the Determinants of Customer Satisfaction," Journal of Marketing ... WebA conceptual model articulating the nature and determinants of customer expectations of service is proposed and discussed. The model specifies … green and chocolate bedding
DETERMINANTS OF SERVICES QUALITY - Pramana Research
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